It’s not always possible or a good idea to get to a score of 100%. The score for POP Signals is calculated in a slightly different way than the Content Brief. There are two different sections in POP and each has their own scoring system. Once you get more comfortable with SEO or using POP’s recommendations you will get a feel for the rungs you can skip and how aggressive you can get in your SEO work. Once in the top 100, do your tweaks in small batches so that you do enough to move up a rung on the ladder (move up a little bit in ranking). If using the Content Brief, you will usually get inside the top 100 with a score around 75%. First, do enough On Page SEO to appear in the top 100 Google results. if a tweak negatively affects your rank, you will know what to put back.Įven if you aren’t ranking well or the page is relatively new, a good strategy for those starting out in SEO or new to POP is called “climbing the ladder.” The concept is simple. If you are ranking well for a term, you want to only do a handful of tweaks at a time. Generally speaking, the better you are ranking the fewer tweaks you want to make. This answer depends on how old your page is and where you are currently ranking. Here's a link to sign up for the workshop: The workshop is recorded and you will get a copy of the recording. He also answers any questions that you might have, live. Kyle does a weekly POP workshop where he shows some SEO concepts and how POP can help you do effective SEO. You can also sign up for the weekly POP workshop. Here is a video on using the Content Brief: The performance metrics of your target page are more important than a specific score in POP. From time to time it is possible to get above 90% but a score that high often isn’t necessary to rank well. Often a good score that will be in the 80-85% range. Most people will see positive movement when they hit somewhere between 60-70%. It is not always the best idea to follow your competitors exactly because they may have done some things incorrectly. The POP Signals score is based on what your competitors have done. It’s not always possible to get to a score of 100%. Most people start seeing good movement in rank once they hit 80%.
The Content Brief is designed in a way that you can reach the score of 100%. When using the Content Brief the best score is 100%. The Content Brief is scored based on following the recommendations of the Content Brief. Once you have completed all the recommendations in the Content Brief you can then move into POP Signals to find specific signals that may need optimization to give you more of an edge on your competitors. Often a good approach is to start with the Content Brief and get to a score above 80%. Additionally, POP Signals gives you more options on choosing your strategy and approach so that you can customize your On Page SEO to meet your current needs. POP Signals is for SEOs that are comfortable making their own judgement calls and need the nitty gritty details to gain an advantage over their competitors.
POP Signals is in the Advanced strategies section and provides specific optimization recommendations for the most important SEO factors. The Content Brief will help you write content that is great for your visitors as well as Google. It’s like having a high level SEO looking over your shoulder. There are often many judgement calls to make in SEO and the Content Brief makes those calls for you. The Content Brief is an easy to understand guide to effective SEO.
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